Wait... Reebok and adidas Partner For The Instapump Fury Boost
Image: Reebok
In these times of competitive footwear brands, you don’t see the sneaker giants playing too nice in the sandbox. But what if you take a classic OG silhouette from one brand and marry it with the most innovative technology from another brand? Well… it happened. On the heels of the 25th anniversary for the beloved Reebok Instapump Fury silhouette, we are not only celebrating a cultural icon. We are also witnessing that same pair of Reebok sneakers take on and integrate adidas Boost technology into it’s design.
“Sport the Unexpected” is the mantra for this meeting of the minds and we definitely agree. If you think about it, it would prove to be a likely union with the 90s Reebok transcending through running into lifestyle - much like the adidas Ultraboost sneaker. The Reebok Instapump Fury Boost features the fitted bold upper with fuel from adidas Boost, creating midsole cushioning for maximum comfort. The sneaker will release in 3 colorways which include: Instapump Fury Boost Prototype, Instapump Fury Boost OG Meets OG, and Instapump Fury Boost Black and White.
“Disruptive ideas are always needed to move creation to a new place. Every now and then, something needs to done to push product into the future. The Instapump Fury Boost™ is a great hybrid of a futuristic design merged with the best cushioning in the industry.”
The trio drops tomorrow on Reebok’s website with a price tag of $200 USD. What is your take on this unlikely partnership? More importantly, is this an automatic “throw it in the bag” or a pass? You can SHOP THE SNEAKS below on release day!
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