9 Brands That Bring a #Message To Their Merch
Image: @chan_inthecity
Let’s just be honest: last week has been one big emotional roller coaster. After the murder of George Floyd the nation erupted in justifiable protest. Here at CNK, we’re pretty adamant about our stance on these issues. In case you missed it, you can see what we had to say here. We know that sneakers and streetwear aren’t really top of mind at a time like this which is why we know for us, it won’t be business as usual.
That said, we’re committed to the fight by using our platform to continue highlighting Black voices and creatives with a messages like Kerby Jean Raymond, the storied creative behind Pyer Moss, “My design philosophy focuses on rewriting us back into the story and normalizing blackness,” he said. Below, we’ve compiled a list of 9 brands that are bringing a message to the merch we buy that is absolutely worth the wear.
1. Pyer Moss
Kerby Jean Raymond and the Pyer Moss team are no strangers to creating conscious clothing. From spring and summer collections to their collaborations with Reebok, each collection is specifically designed with the Black community in mind.
2. Foreh
Founded by Letitia Hunt (aka one of our favorite IG homegirls ever), Foreh is a dedicated e-shop comprised of embroidered patchwork options. For us, the berets and bucket hats reign supreme.
3. TheFruitMkt
For this brand, the proof is in the fruit of the product. With a wave of colorfully designed tees, sweats, bags, and even a pair of sweat shorts with a painted watermelon on the crotch (trust us, it’s cute) Fruit (Forever Rooted United Inspired Temples) Mkt is a juicy choice for anyone’s closet.
4. FallenCargo
Founded by designer and artist Ally Thatcher, Fallen Cargo is a brand designed to challenge the culture vulture society we live in and, instead, question and critique social constructs that erase the culture. While the aesthetics are on point, this one isn’t all about fresh threads: it’s about a greater statement that you can wear on your chest.
5. BrowniePoints
We’re pretty sure we need this mug in our lives and dang near everything in the Brownie Points e-store. With a colorful and downright magical 70’s vibe, Brownie Points is one you might not want to miss. FYI: they sell out quick and never restock.
6. Coloring Pins
Coloring Pins is a brand that adds a bit more seasoning to the pin game. With products that feature everything from political statements to memories from every Black kid’s childhood, Coloring Pins is an opportunity for POC to feel and see themselves in a very popular market. Plus, they’ve even designed a Pin Making Guide you can buy in order to create your own.
7. Shema Love
Shema Love is an NYC-based artist and designer who bridges the gap between women-centric apparel and artwork. Whether you’re looking to grab a small tote or a print for your home, this is a brand you’ll definitely want to start with.
8. Joe Fresh Goods
Chicago is full of talent when it comes to clothing but, no one does it quite like Joe Fresh Goods, Vic Lloyd, and the team at Fat Tiger Workshop. The brands, which are no stranger to our CNK e-streets, merge conscious messaging with fun tongue-in-cheek humor perfect for men and women. P.S. if you missed the collab with New Balance back in February, you can find a few pieces still available if you move fast.
9. Lonez Scents
We love a good candle and this Houston-based brand majorly lit. While the gift candles with customizated labels and the travel tins are appealing, what really gets us are the “Conversation Candles.” You can choose your scent and then choose a message that speaks to you. At $15 each, it isn’t too difficult to grab a few.