We're Getting Ready For The Upcoming Essentials Collection by Jerry Lorenzo

Image: Fear of God/Essentials

When you think of brands in streetwear that are blazing trails, you will probably find Fear of God on the list. In a few years, Fear of God will reach it’s decade anniversary, and founder Jerry Lorenzo has made it a point to create premium products while keeping community in mind. Aside from bringing minimalists together through the quality threads of the Essentials Collection, Jerry Lorenzo is also finding ways to support the Black community in our current fight against system inequality and racial injustices. Fear of God participated in a joint shirt release to benefit George Floyd’s daughter.

With the new ESSENTIALS SS20 Collection, Fear of God offers more premium staple pieces that play with a palette of earthy tones. The capsule features a variety of pieces which include relaxed tees, sweaters, hoodies, pants, and more. ESSENTIALS is emblazoned across the front of the tops that will come in tones of Buttercream, Slate, Oatmeal Heather, and Gray.

Keepin’ it cozy has been a key factor when it comes to our retail therapy. Jerry Lorenzo was intentional when creating the ESSENTIALS line through premium materials and price point. You can SHOP THE COLLECTION on the 7/1 global release at select stockists. Check out the apparel below and e-shop for around $40-$200 USD depending on item.

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