June Ambrose Joins Puma as Creative Director
Images: Puma
With a career that has seen two decades of being the go-to stylist for some of our most beloved entertainers AND giving us some of the looks we’ll never forget (Missy Elliott’s “Michelin Man” jumpsuit, anyone?), June Ambrose is an institution in style and fashion circles. The 42-year old stylist gave us Jay-Z’s style evolution and now she’s taking the helm as Puma’s Creative Director.
After Jay-Z carried a coveted Creative Director role back in 2018, Puma announced on October 5 that Ambrose will be designing for Puma's women's and girl's lines. After Jay-Z introduced June to Puma’s Chief Executive Officer, Bjørn Gulden, and Adam Petrick, Puma's Global Director of Brand and Marketing, the stage was set for a merging of forces.
"Beyond the collections, it’s important to me that the collaboration is rooted in social impact, and Puma’s work in the social justice space to empower youth through sport makes them the perfect partner."
"The connection between style and sport is timeless and it’s something I’ve always wanted to put my spin on,” Ambrose said in a statement. "Beyond the collections, it’s important to me that the collaboration is rooted in social impact, and Puma’s work in the social justice space to empower youth through sport makes them the perfect partner."
While the exact details of June’s work have yet to be announced, in a statement to WWD, Petrick said that he felt an "immediate connection and an alignment of vision — an opportunity to fuse sportswear with fashion styling details." In the Puma era post-Rihanna, we’ll see Ambrose flex her design muscles and give Puma Women an opportunity to evolve past sportswear and into higher fashion.
“The female athlete is underserved by a lot of brands and we believe there’s an opportunity to bring style, fashion and innovation to footwear and apparel in general" Petrick told WWD.
But, Ambrose isn’t reserving her talents strictly for Women and Girls. With her new role, Ambrose is aiming to emphasize gender equality and silhouettes that can easily work in unisex and fluid spaces. "Why can’t a guy wear our pieces?” she asked. "With everything going on with gender neutrality, it’ll be fun to see where this goes."
Ambrose's first collection for Puma will debut in the summer of 2021 but, if you’re looking to see what Puma has to offer now, take a look at what caught our eye for Fall and Winter 2020.
Shop Our Cart: Puma Fall/Winter Looks
