Images: Adidas

Images: Adidas

Adidas Consortium is back with another collaborative project that has been catching our attention. The creative outlet teamed up with Naked for the first of many drops under the new adidas Communitas umbrella. This Communitas platform “offers a natural extension to the adidas Consortium family with local community collaborations at the forefront.” The Magmur Runner is a brand-new silhouette that channels the core of Naked’s DNA and the golden age of adidas’ design ethos of forward-thinking design mixed with high performance functionality.

The sneaker will release in two colorways, a monochromatic white and a cream version with blue and green accents. A classic mix of mesh and leather cover the upper creating that retro yet modern vibe. The sneakers sit top an Adiprene midsole for a super comfy feel. Take a look at the full campaign shot by Polina Vinogradova, Sarah Buthmann, and Petra Kleis below. Each photographer was enlisted because of their distinct styles that represent the Naked ethos.

We wanted to create a sneaker unlike any other, so we traversed an extensive range of basketball and running silhouettes to derive the best design elements we could find.
— Stine Pedersen, Naked Creative Director

The Magmur Runner is slated to release globally on March 16 for about $150 USD. I’m loving how this sneaker definitely matches with what I think of when I think of the Naked brand. If this first Communitas drop is a must cop, you can SHOP THE SNEAKS below!

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