Selena Gomez is teaming once again with the folks at adidas NEO for a special summer collection and an all new campaign. The singer is all about bringing the casual glam in denim pieces, casual tees, and sporty compression pants. Shot on location in sunny LA, the adidas marketing team even prepared a snazzy BTS video as Selena talks about her favorite pieces from the new collection. Selena has also launched a contest to to accompany her new collection. Create your own “Endless Summer” beach at home and snap a pic and share it to @adidasNEOLabel using #SELENASNEOBEACH – one lucky fan will be selected to win the ENTIRE Selena Gomez NEO collectiont.

See more snaps and the video below.



Selena Gomez launches her City Life collection for adidas NEO Label




Props: FGR