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Sneaker News

Video: Rihanna Wants Her Money In New Puma 'Forever Faster' Ad

Video: Rihanna Wants Her Money In New Puma 'Forever Faster' Ad

Even thought the Labor Day holiday signifies the end of the summer, Rihanna continues to build off her summer 2015 Puma buzz with a visual reminder that the fashion Queen has some dope stuff in store for fall.

Puma’s Creative Director took to her Instagram page to kick off another part of her 'Forever Faster' Puma campaign which features her hit single “BBHMM” and asks, what are you training for? This also marks our first look at a video to go along with the ads we've seen popping up over the last quarter.

Take a look at the video below:

Step up your training gear. Bring it with @PUMA #ForeverFaster

A video posted by badgalriri (@badgalriri) on

Are you excited for Ri's Puma's collection?

Sneaker News: Adrianne Ho and Aimee Song Help Launch New 998 Custom Options With New Balance

Images via New Balance New Balance continues to unveil new treats as they add to their custom options. Next up, the brand brings the custom good to one of its best silhouettes, the Made in USA 998.

Beginning June 8, the New Balance 998 will be available for customization via the brand's NB1 platform. Prices will range from $200-210 and will allow for up to 16 different areas to personalize. Mesh, suede, and reflective textiles will be among the first materials to choose from, while herringbone, nubuck, and Horween leather will be added seasonally.

To celebrate the launch, New Balance enlisted a handful of "influencers" — including Adrianne Ho, Aimee Song, Dan Trepanier, and Lou Delcy — to create their very own styles. Check them out below and look out for the 998 customs to launch next week.

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Snaps: Rita Ora x Adidas Team Up Again For The "Dragon Print" Pack

Tag team, back again. As adidas continues to bring joy to the world with their celebrity collabs, the brand links up once again with British stunner Rita Ora for even more gear/kick combos with the release of the Rita Ora x adidas Originals "Dragon Print" Pack. Due to hit retail and online shops at the start of next month, the collab finds Rita again bringing tons of color to a few signature silhouettes.

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Four pairs of kicks and one pair of slide each offer a different, yet familiar, feel. White bases and vibrant reds and pinks bring each silhouette to life and give a subtle nod to the region of inspiration.

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Get familiar with the Rita Ora x adidas Originals “Dragon Print” Pack below and via the official adidas site, and look for the entire grouping to be available on May 1st.

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Want Those New Yeezy Originals? Make Sure You Get adidas' New Sneaker-Reservation App

If NY is your stomping ground, the new adidas Confirmed App may just land you a pair of the Kanye x adidas collaboration sneaker over All-Star weekend. Yesterday, the brand launched the first ever sneaker-reservation app which is available on both Apple's App Store and Google Play. adidas Confirmed allows shoppers to select a special release sneaker and hold it for pickup at their local adidas retailer. One of the major benefits of the app, according to the company, is that customers can beat out spam and bulk reservations in addition to the geo-location-specific interface which allows the app to tell you if the shoe is in stock.

“We wanted to create a more elegant, safe and consumer-friendly way to launch marquee shoes to our most loyal customers,” said Simon Atkins, VP of brand activation, in a release. “We wanted an experience that would treat everyone fairly, allow instant confirmation of product availability and reduce long lines.”

Initially, pickup locations are only in New York, at Adidas stores and wholesale partners. The brand does plan to expand into other cities.

This definitely sounds promising! Are you excited about adidas Confirmed?

CNK: Air Jordan 1 KO "Royal"

Looks like Jordan brand decided to throw in another doozy following last week's release of the AJ 1 Retro "Chicago" KO High. The newly previewed Air Jordan 1 KO “Royal” will probably cause a similar stir as Jordan Flight Club releases first images of the Fall AJKO.

Does this land on your 2014 kicks you must cop list? Let us know in the c-section and stay tuned for more deets and more pics as they become available.