Images: SECNDNTURE

Images: SECNDNTURE

Model, influencer and now designer, Jordyn Woods, has just launched her own brand entitled SECNDNTURE. From inspiring us all through her dedication to fitness to her very own Barneys New York collaboration, Jordyn is making serious moves this year. SECNDNTURE launched just last week and we’re definitely feeling this new take on activewear. The brand, pronounced as “second nature,” is inspired by Jordyn’s own fitness journey and her belief that activewear should be versatile and feel like a second skin. Not only does this line have a message of body positivity, it is affordable as well. When speaking about the prices for this collection, Woods explained,

When I was buying workout clothes, I didn’t want to keep spending $100 for one pair of leggings that I want to wear every day just to get the quality because I feel like there’s a huge gap… I wanted to meet right at that middle point to where I can make something that’s quality enough for a more reasonable price.
— via WWD

This 24-piece collection, made in partnership with Instaco, includes everything from sport-bras and leggings to bodysuits and track pants. The collection is full of classic activewear pieces with a retro vibe. The line incorporates non-traditional items into the designs like the Waist Training Leggings and Biker Shorts. You definitely get a two for one deal with those. Primary colors are dominant with this collection and it pairs really well with the asymmetrical lines and cutout design elements.

With sizes ranging from XS to 2XL and prices ranging from $45 to $79 USD, there is truly something for everyone. This seems to be the first of many drops and I can’t wait to see what’s next. This collection is full of some dope #sneakHERstyle for the gym and the rest of your day. If you’re looking for new activewear pieces for this season, you can SHOP THE COLLECTION below!

SHOP MORE SIZE INCLUSIVE ACTIVEWEAR BELOW


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