International Women's Day is not just about celebrating the achievements of women through the constant struggle for equality. It is also about a continued call to action for all women to use their voices and platforms as inspiration for others. Creating a collective, unified front on the basis of inclusivity are some of the building blocks for brands we love and champion.
With that being said, we are excited to highlight how Finish Line Women is collaborating with adidas to share inspiring stories from women who embody the essence of the #WeAreMore campaign. adidas and Finish Line Women brought nine women from across the country together to empower us through their own unique avenues fueled by strength and confidence. Check out the ladies of the campaign, including @deannajenkins, @auriellesayeh, @eatrightrun, @_alyssamay, @hunter_mar, @nicolelaeno, @devonleecarlson, @chiney321 and @iammarleydias, in the video below:
To accompany #WeAreMore, Finish Line and The Three Stripes have curated a special IWD line of apparel and sneakHERs. The collection includes WMNS adidas Tiro Training Pants with matching Track Jacket. The material prides itself on comfortability while keeping you fly with a signature sporty look. Another option in the IWD collection is the WMNS adidas Floral Crop Training Top in black. The sleeveless, performance-ready top features a reflective adidas logo dress with floral design. To add the perfect sneaker to your IWD fit, the special adidas Ultraboost 18, specifically crafted to celebrate International Women's Day, is a silhouette will have you walking on clouds while making boss babe moves. You can SHOP THE COLLECTION below.
Images: @_alyssamay // @eatrightrun
To continue celebrating today, Finish Line Women x adidas will be including a special gift for the first 50 Finish Line Winner's Circle members who purchase a pair of the adidas Ultraboost 18s. Not only do you get to rock your sneakHers, but you will receive an exclusive #WeAreMore necklace from The M Jewelers. This limited edition accessory will have you feeling even more connected with an exclusive communtiy of women.
From sneaker lovers to dancers to athletes to lifestyle bloggers and beyond, #WeAreMore creates the safe space for inclusion and inspiraton. By lifting others as they climb, the ladies within the campaign are connected through community. For example, Hunter Mar gifted the Boys and Girls Club of Chicago's female teens with a pair of shoes. Giving back emphasizes the beauty of community and supporting others.
Today is about being an advocate for other females and celebrating achievements along the way. The International Women's Day that dates back to the early 1900s is also a means of reflecting on ways to continue serving through our passions, and positively sharing those amazing experiences from many other women.
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