Video: Michael Pham

Images: Lani Tons

Creative Direction: Ticara Davis

With all the hype around Air Max Day, it's easy to forget that the shoe is not only a master of innovation every year but, one that provides endless opportunities in the expression of personal style.

This year, we kept this in mind when celebrating Air Max Day. We wanted to stoke individual imaginations while paying homage to the unimaginable: the Air Max 720. So, we teamed up with Nike Women to bring creatives to the newly-remodeled Nike Chicago retail space. The store takes cues from the House of Innovation in New York that opened in November of 2018, taking the customer experience up a notch with a digital edge.

Nike Chicago (or Niketown as we call it) has flipped it's distinct floor model and created a shopping experience. Now, you'll see product from lab, running and NSW throughout each floor. For us, we were beyond excited to see the most change on Level 3: the women's floor. It's filled with everything from Nike Sportswear to exclusive lab collections which pretty much makes it our own #SneakHERStyle playground.

That's why we wanted a few of our favorite Chicago creatives to join us in the experience. We invited five ladies out to the new Niketown for an evening of the unimaginable complete with pops of color, cotton candy, and an opportunity for each woman to add her own personal style to a pair of 720's. Need some inspiration? See below and be sure to wish someone a Happy Air Max Day. :)

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AirMaxDay720TanyaLozano

Air Max isn’t just a shoe, it’s a revolution.

@_tanyalozano, Mom, activist, Founder of Healthy Hood Chicago.

SHOP THE STYLE: TANYA’S LOOK

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Making the unimaginable, imaginable.

@victoriouslogan, Digital Content Creator

SHOP THE STYLE: VICKY’S LOOK

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The

Air Max is an icon.

@sno_wright, Stylist

SHOP THE STYLE: SYMONE’S LOOK

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Seeing Air and feeling air in every step? That’s a game-changer.

@lissy_syx, Photographer, Graphic Artist, Content Creator

SHOP THE STYLE: MALISSA’S LOOK

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Style is about expression, Air is about imagination. They belong together

@hai_ey, Artist

SHOP THE STYLE: HAILEY’S LOOK


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