Images: K-Swiss

Images: K-Swiss

K-Swiss, a much-beloved brand from many of our childhood's, is returning by embracing the millennials who grew up with a fresh pair of white on whites and, are now, embracing entrepreneurship. K-Swiss teamed up with a few leaders of the new new - from marketing and fashion genuises to social media and music mavens, for a shift of direction in thei Generation K footwear collection. Excuding a “sophisticated athletic” aesthetic, basically. Not really sure what that means, BUT we're always here for comfort while we get the job done.

This upcoming assortment is gearted to appeal to the young hustler. Whether you're making moves in the board room or running the city streets to catch a meeting, K-Swiss is hoping to parlay their classic aesthetic with your everyday needs. The new “Generation K” campaign is led by none other than Gary Vaynerchuk aka Gary Vee and features emerging entrepreneurs like Anwar Carrots, Elliot Tebele, twin fashion duo Coco & Breezy, and music's golden girl, Karen Civil.

The new collection features the Icon 66, which pays homage to the brand’s 50-year history, and an updated Icon Knit, which blends contemporary styling with the signature five stripes.

The K-Swiss Generation K footwear collection is available at select retailers nationwide and on Prices range from $75 to $100. Interested in taking a closer look? Shop below.

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