Remember when Sean Wotherspoon’s design hit the market? Well in 2018 Nike held it’s “On Air” contest where thousands of participants had the opportunity to dream up their own shoe design inspired by their communities; New York City, London, Paris, Seoul, Shanghai and Tokyo. The 18 finalists were then narrowed down to six winners (one from each city) and they began to work on their designs with Nike designers and developers. Now, we get a real look at those creations.
"There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage," says Dylan Raasch, Senior Creative Director of Nike Air Max. "These concepts prove that there are always new ways to approach design.”
Nike Air Max 98 La Mezcla, by Gabrielle Serrano
Nike Air Max 97 SH Kaleidoscope, by Cash Ru
Nike Air Max 97 Neon Seoul, by Gwang Shin
Nike Air Max 97 London Summer of Love, by Jasmine Lasode
Nike Air Max 1 Tokyo Maze, by Yuta Takuman
Nike Air VaporMax Plus Paris Works in Progress, by Lou Matheron
The On Air winning designs will start releasing in April. Which ones are on your #WishList?
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