Jess Sims Joins the Jordan Brand Family
Images: Nike
2022 is shaping up to be a great year for Jess Sims. Sims, most notably known as a top Peloton instructor was recently appointed as the the newest ESPN College Game Day host and now, a Jordan Brand partnership to boot. Sis definitely has a lot on her plate and we’re here for all of it. Having Sims join the family makes perfect sense as both entities share a common dedication to push the bounds of the world of sports. Collectively, Jordan Brand and Sims are hoping “to drive education around the importance of the mind-body connection and amplify the voices of women through transformative storytelling,” says Nike.
“Jordan Brand has been in my life since my dad first introduced me to the sport of basketball and the GOAT that is Michael Jordan, and now it’s fully integrated in my fitness, lifestyle and professional worlds. Amplifying women, particularly women in sports, has been a huge passion and mission of mine. Together with Jordan Brand, I will continue to empower women to take up space—to not be afraid of our physical strength.”
Jordan brand has taken a strong interest in wanting to amplify women’s voices, especially those that occupy spaces in sports. The brand continues to show us they are not just a one-trick pony and they know how to put their money where their mouth is. Along with that, this partnership provides Jordan Brand with the opportunity to continue bridging the gaps between fashion and sports. These new initiatives are honestly a breath of fresh air and is why Jordan Brand carries on with being the leader of the pack.
“We are elated to welcome Jess into the Jordan Family. She is more than a Peloton trainer. She is an athlete, an educator and a role model for young girls and woman all over the globe. Her authenticity to sport, passion for purpose and grit to break into new spaces speak to her embodiment of ‘Jordan DNA’ and the values this Brand is built upon. And we are honored to celebrate and partner with Jess as she continues to expand beyond the fitness world,” says Jasmine Jordan - Michael Jordan’s daughter and field representative for Jordan Brand Women’s Sports Marketing.
We can’t wait to see what comes of this partnership and expect to see more like it happening in the future.