FILA Marks Revival With New Lookbook Full of Old Classics
Don't call it a comeback.
Or...maybe you should. Italian brand FILA has been going through a bit of a restructuring and now, it seems the brand is ready to unveil new looks...kind of. FILA revisits the retro aesthetic –first made popular during the 80′s and 90′s - with a collection full of nods to the past. Silhouettes like the Original Fitness merge with a new roster of both sneakers and slides.
The campaign was shot entirely on film by emerging photographer-filmmaker BAFIC, thus the cool photo effects. Unfortunetly for those of us in the USA, this collection launches today via select UK stockists. No word yet on a stateside release.
Are you feeling the "new" PUMA? Let us know nay or yay in the comments below.