First Look: Nike Goes For Gold With #Rio2016 Collection

Nike Olympics Rio 2016 Collecton - Photos: Nike

As the 2016 Olympics swiftly approaches in Rio in two months, Nike will have the competing athletes in some of the most tech-forward garments from head to toe. This year’s Team USA uniforms and sneakers will not only represent the classic red, white, and blue but also include some of the brands highly sought after vibrant colors. 

Nike Olympics Rio Collection - Photos: CNK Daily

This week in NYC, Nike let us into their exclusive NikeLab space for a night to view what we will be seeing in this years game. The Medal Stand is one of the most exciting and important moments during the Olympics as the winners receive their medals they will be fitted in Nike’s NikeLab Dynamic Reveal Jacket and Pants. These jackets are pretty fly as they include ribbed sleeves with flashes of red and blue as they are in motion. Even in the heat they will feel comfortable because it includes breathable mesh on the back and side panels along with a woven front panel. We were in love with this jacket a version of the Dynamic Reveal Jacket will be available on July 28th. 

Nike Track & Field Olympics 2016 - Photos: Nike + CNK Daily

One of the more compelling displays were of Track & Field where one could tell they had the spirit of the runner in mind and got it completely right. With the idea of helping runners run faster with as few lags as possible Nike included AeroBlades on the uniforms which are those small pink dots on the sides of the shirts and tops of the runners set. Keeping everything lightweight even from the bibs to the Nike Wing sunglasses, some runners will be wearing customized AeroDynamic tape as seen above. 

Nike Track & Field Olympics 2016 - Photos: Nike + CNK Daily

With a line of apparel of course comes a fresh line up of sneakers in Nike’s new signature unlimited colorway from the yellowest yellow in the spectrum Nike’s “Volt” to Hyper-Punch Pink. Starting at the toe cap the shoes already look as if they are in motion as the colors effortless blend making a statement that is definitely eye catching. There will be a range of styles available in this colorway such as the Nike Free Run Motion Flyknit, Nike Pegasus, Nike LunarEpic Flyknit, Nike Air Zoom KD 9 and more. These will be available in-store and online August 4th.