Snaps: Rihanna in Puma for Stance Summer 16 Collection
In between touring the world and releasing Puma fur slides global star, Rihanna, has found a moment to drop another complete Fenty for Stance sock collection.
“The inspiration for the collection was kind of like a baby sport/baby doll/tomboy sport, all in one,” said Rihanna in a behind-scenes-video from the campaign shoot. “It really is me in a collection of socks.”
Rihanna, who also creative-directed the shoot, stars in the campaign which features new styles and silhouettes from the brand. Also spotted in the ad, to Rihanna's superb dual-branding credit, are Rihanna's new fur slides for Puma - set for release on Friday.
The 19-style collection includes a variety of pastel colors, sheers, mesh and lace, drenched in varsity elements. The number 8 appears throughout on select styles marking certain milestones for Rihanna, such as her eighth album "Anti," and the year of her birth - 1988.
This follows Rihanna’s second Stance campaign, a holiday sock collection which hit stores in November. The release also marks the third full collection she designed with the brand since signing on as a contributing creative director in 2015. S
The Fenty for Stance by Rihanna spring ’16 collection is available online at Stance.com, the Stance flagship store in New York City and in select retailers.
Check out Rihanna behind the scenes from the campaign in the clip below.