Keds is embracing their Ladies First Since 1916 platform to take their 100 year celebration to a whole new level. The iconic brand partnered with a diverse group of notable tastemakers including actress Allison Williams, singer Ciara, and Grammy-nominated breakout musical artist Tori Kelly, as well as other influencers from the fashion, music, art, and technology sectors, for a new campaign all about the ladies.
"As we celebrate our centennial year, we are thrilled to introduce the world to the new Keds Collective, a group of inspiring women who have made a significant impact in their respective industries," said Chris Lindner, president, Keds®. "The members of the Keds Collective mirror the individuality and everyday triumphs of the women in the world who wear our sneakers—celebrating female empowerment, individuality and following your own path to success."
The Keds Collective unites a premier group of female creatives whom also align with its dedication to women. Allison Williams joins the Collective as creative director and star of the brand's two video shorts, titled "Woman's Touch" and "Uncharted Territory." Ciara will collaborate on a signature shoe design that will be available at retail. Co-founder ofWearable Experiments Billie Whitehouse, musician and actress Soko, model Cailin Russo, blogger, actress and style icon Jamie Chung, and K-pop star Krystal Jung all join the collective as ambassadors of Keds' female first mentality.
The Spring 2016 ad campaign will feature the famous faces of the Collective modeling new product offerings alongside powerful messages such as, "Make your move. Leave your mark." Keds will also introduce several new product innovations including the Keds Custom Studio, which hands over the design reigns to consumers and offers an opportunity to customize a pair of Keds® with exclusive patterns and materials.
See more shots from the campaign below and head on over to Refinery29 for exclusive interviews with the Collective ambassadors.